tandem
Creating a unity between consultants & clients.
Tandem was looking for a new brand identity that expressed both the technological advantages of the product as well as the ability for consultants to create a stronger bond with clients.
Project Roles:
Logo & brand
Strategy
Brand Positioning:
A product that creates ease in consultant & clients lives that also offers modern technological services to serve their clients.
Competitors positioned themselves on one side or the other, tandem (previously named dime financial) needed to showcase its ability to do both.
Values:
Hakuna Matata
No (financial) worries for the rest of your days.
Empowerment
Empowering your finances empowers you.
Financial Freedom
The tools you need to reach your goals.
Communication
We don’t just talk the talk, our tools are made to fit your needs.
Community
Finance made easier with tandem by your side.
The logo adapts to different mathematical symbols, all showing the unity between two dots alluding to the client/advisor relationship.